Stories

well told.

Stories well told.

Words matter. Let’s put them to work.

Need content that sizzles and pops? A big idea to stand out in a crowd? A plan for your company's communicators to march in step? Cool, let's get to work.

What we do.

CMD Cabinetry Website

Copywriting

Educate or entertain, inform or inspire—whatever your goal, good stories are the start. We write for the head, the heart, the eye and the ear.

  • Websites
  • Annual reports
  • Mobile apps
  • Marketing collateral
  • Fundraising materials
  • Executive speeches
  • SEO
  • Keyword research

Content Marketing

Target your audiences, attract them to your website, keep them coming back for more. That’s the formula for integrated content that drives business.

  • News articles
  • Blog posts
  • Video scripts
  • e-Newsletters
  • Infographics
  • Slide decks
  • Case studies
  • Thought leadership
Woman reading a blog post on Cape Cod Health News
Minute Man Health Brand Identity

Brand Identity

Branding is more than design. It’s also a voice, vision and value system that communicates why you matter and others should care.

  • Voice and tone
  • Mission and vision statements
  • Taglines
  • Editorial style guides
  • Key messages and language
  • Persona development

Integrated Marketing Plans

Small business and nonprofit leaders do it all, but sometimes marketing needs special attention. Outsource this role on a project basis to understand your options and manage precious resources.

  • Marketing communication plans
  • Value propositions
  • SWOT analyses
  • Differentiators
  • Marketing collateral
  • Editorial calendar
  • Creative direction
Integrated Marketing Plans

Who we serve.

Vibrancy Communications is a boutique marketing communications company that partners with large and small businesses, startups, nonprofits and fellow creatives in greater Boston, eastern Massachusetts and Rhode Island.

Meet the Principal.

Sarah Welch DeMayo - Principal of Vibrancy Communications

Sarah Welch DeMayo

Founder and Owner

Pretty much from sunup to sundown, Sarah is pondering what makes humans connect and messages hit or miss. This fascination with social behavior drives her to help organizations communicate better.

Sarah founded Vibrancy Communications in 2012 and wears many hats, including brand strategist, creative director, copywriter and project manager. Most of all she fancies herself a storyteller who loves balancing seriousness and fun to produce great work.

She earned her M.S. in broadcast journalism from Boston University and B.A. in social psychology from Tufts University. She is also an adjunct professor of marketing communications at Stonehill College.

Sarah's free-time pursuits include concerts, maps, gardening, politics and pop culture, as well as seeking adventure with her husband and three sons.

In the news.

Vibrancy a top winner at 2019 NESHCo Lamplighter Awards

Vibrancy Communications and its client, Whittier Street Health Center in Boston, recently won two big prizes at the New England Society for Healthcare Communications (NESHCo) 2019 Lamplighter Awards.

Whittier's FY2018 Annual Report won a gold award for writing, and Vibrancy’s principal, Sarah Welch DeMayo, took home the Owen J. McNamara Award, a “best of the best” recognition selected from the winners of all writing categories.

Whittier Street Health Center 2018 Annual Report

So, what's your story?

Tell us about your marketing communications project.

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