What we do.
Copywriting
Educate or entertain, inform or inspire—whatever your goal, good stories are the start. We write for the head, the heart, the eye and the ear.
- Websites
- Annual reports
- Mobile apps
- Marketing collateral
- News & op-eds
- Fundraising materials
- Executive speeches
- SEO & keyword research
- Diversity, equity & inclusion (DEI)
Content Marketing
Target your audiences, attract them to your website, keep them coming back for more. That’s the formula for integrated content that drives business.
- News articles
- Blog posts
- Video scripts
- e-Newsletters
- Infographics
- Slide decks
- Case studies
- Thought leadership
Brand Language
Branding is more than design. It’s also a voice, vision and value system that communicates why you matter and others should care.
- Voice and tone
- Mission and vision statements
- Taglines
- Editorial style guides
- Key messages and language
- Persona development
Small Business Marketing
Small business leaders do it all, but sometimes marketing needs special attention. Outsource this role on a project basis to understand your options and manage precious resources.
- Full-service campaigns: strategy, content, design, video
- Marketing plans
- Editorial calendars
- Value propositions, differentiators, SWOT analyses
Who we help.
Vibrancy Communications is a boutique marketing communications company. We partner with large and small businesses, startups, nonprofits and fellow creatives in eastern Massachusetts, Rhode Island and nationwide.
Meet our team.
Sarah Welch DeMayo
Founder and Chief Storyteller
Pretty much from sunup to sundown, Sarah is pondering what makes humans connect and why messages hit or miss. It's this fascination with social behavior that drives her to help organizations communicate better.
Sarah has two decades of experience in communications and founded Vibrancy in 2012. She wears many hats, including brand strategist, creative director, copywriter and project manager. Most of all she fancies herself a storyteller who loves balancing seriousness and fun to produce great work.
She serves on the board of the Braintree Chamber of Commerce and is a past adjunct professor of marketing communications at Stonehill College. In 2019, she won the “best of the best” award for writing from the New England Society for Healthcare Communications.
Sarah earned her M.S. in broadcast journalism from Boston University and B.A. in social psychology from Tufts University.
Her free-time loves include music, maps, gardening, politics, pop culture, and adventure-seeking with her husband and three sons.
Kerry Piccolo
Head of Marketing & Operations
Kerry joined Vibrancy Communications in 2019 with the mission to drive marketing excellence within the agency. As marketing and operations manager, she is responsible for developing and monitoring marketing projects, developing scalable processes that obtain best practices, and making sure client projects run smoothly.
Since 2015, Kerry has served as a social media coordinator and webmaster for Braintree Public Schools. Earlier in her career, she worked as an account supervisor with Arnold Worldwide.
Kerry has a B.S. in business administration with a major in marketing from Stonehill College, and she is certified in email marketing and content marketing from Hubspot.
She is a wife and mother of two, and in her free time enjoys wine night with her neighborhood book club and sweating it out at the gym.