Stories
well told.
Stories well told.
Words matter. Let’s put them to work.
Need content that sizzles? A big idea to stand out in the crowd? A plan for your company's communicators to march in step? Cool, let's get to work.
What we do.
Copywriting
Educate or entertain, inform or inspire—whatever your goal, good stories are the start. We write for the head, the heart, the eye and the ear.
- Websites
- Annual reports
- Mobile apps
- Marketing collateral
- News & op-eds
- Fundraising materials
- Executive speeches
- SEO & keyword research
- Diversity, equity & inclusion (DEI)
Content Marketing
Target your audiences, attract them to your website, keep them coming back for more. That’s the formula for integrated content that drives business.
- News articles
- Blog posts
- Video scripts
- e-Newsletters
- Infographics
- Slide decks
- Case studies
- Thought leadership
Brand Language
Branding is more than design. It’s also a voice, vision and value system that communicates why you matter and others should care.
- Voice and tone
- Mission and vision statements
- Taglines
- Editorial style guides
- Key messages and language
- Persona development
Integrated Marketing
Small business and nonprofit leaders do it all, but sometimes marketing needs special attention. Outsource this role on a project basis to understand your options and manage precious resources.
- Marketing communication plans
- Value propositions
- SWOT analyses
- Differentiators
- Marketing collateral
- Editorial calendar
- Campaign creative direction
Who we serve.
Vibrancy Communications is a boutique marketing communications company. We partner with large and small businesses, startups, nonprofits and fellow creatives in greater Boston, eastern Massachusetts and Rhode Island.
Meet the Principal.
Sarah Welch DeMayo
Founder and Chief Storyteller
Pretty much from sunup to sundown, Sarah is pondering what makes humans connect and why messages hit or miss. It's this fascination with social behavior that drives her to help organizations communicate better.
Sarah has two decades of experience in communications and founded Vibrancy in 2012. She wears many hats, including brand strategist, creative director, copywriter and project manager. Most of all she fancies herself a storyteller who loves balancing seriousness and fun to produce great work.
She serves on the board of the Braintree Chamber of Commerce and is a past adjunct professor of marketing communications at Stonehill College. In 2019, she won the “best of the best” award for writing from the New England Society for Healthcare Communications.
Sarah earned her M.S. in broadcast journalism from Boston University and B.A. in social psychology from Tufts University.
Her free-time loves include music, maps, gardening, politics, pop culture, and adventure-seeking with her husband and three sons.